Milwaukee Theatre District

As part of a Digital Marketing class, my team was tasked with developing a comprehensive marketing strategy for the Milwaukee Theater District throughout the semester. While this project had many aspects, we were focusing on audience segmentation, creative branding, digital promotion, and experiential marketing.

My team was able to use travel trends and various data to identify target personas for the MKE Theatre District. My primary contributions included developing one of these customer personas and developing an influencer marketing strategy to connect with that persona through social media.

Throughout the project, my team developed our approach based on research, data, and in-class information. In the end, we will present our findings and answer any questions the Milwaukee Theatre District may have about our suggested plan. The main takeaway from this project in my opinion is the connection it creates to Milwaukee and the fulfillment of working on a project that may have real impact.